Jessica Cao: 
A space to provoke questions on the presentation of ourselves; our identities; who we want to be. Projects 
process questions and understandings into visualisation.


Graduating from London College of Fashion, the personal experiences of the designer has driven the debut collection presented in VFW SS20

'Where are you from' in which the shapes and forms are fleshy and abstract with little cultural references to emphasise the thoughts and conversation of the topic. 

The brand is curious about concepts with particular relations to the ideas of being a woman, ideologies, censorship, migration and sustainability. 


The raw quality of the concepts and emotions translates into the aesthetics of fragility and strength, playing on the dark and the feminine.

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An intention to create a dreamlike parallel realm in contrast to what we know and are comfortable with.

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